Hospitality Skills for Employability
In view of the ever-growing demand of the skilled human resource for the hospitality industry the following programs have been designed.
Entry Level: Middle and above
Duration of the training programs: From 2 weeks to six months
List of Hospitality Skills Training Programs
- Professional Cook
- Bakery & Pastry
- Restaurant Server
- Banquet Server
- Banquet Set-up Employee
- Bus Person
- Cocktail Server
- Kitchen Steward
- Domestic Cook
- Domestic House Maids
- Room Service Attendant
- Front Office
- Office Management
- Bell Attendant
- PBX Operator
- Laundry Attendant
- Public Space Cleaner
- Room Attendant
- Office Boy
- Air Ticketing
- Tour Guide
- Travel Operation
- Fashion Design
List of Soft Skills and Personality Development Training Programs
The following programs have been designed to impart skills and knowledge meant for professional and personal development.
- Art of Self Presentation
- Etiquette, Manners & Protocol
- Communications Skills
- Management Skills
- Home Management
- Spiritual Enrichment and Values
- Health and Nutrition
- Spoken English
- Domestic Cooking Classes
- Beauty & Personal Care
The above training programs are ideally-suited for the skill training projects of the International Donor Agencies, NGOs, Government Agencies/Organizations working towards skill for employability and economic empowerment in Pakistan.
THE DEARTH OF HUMAN RESOURCE IN THE HOSPITALITY, TRAVEL AND TOURISM INDUSTRY:
The travel, tourism and hospitality industry though has grown at a fast pace over the years, but the human resource development for this industry has not been proportionate to its human resource requirements. Surveys have shown that due to dearth of trained and skilled human resource, the hospitality industry has to hire non-skilled and untrained staff which has many implications from the point of view of quality of services. They have to put in immense effort to train the raw human resource before it turns useful for the organization. On the other hand, most of the time the organizations do not hire people at skill level jobs and prefer to wait until the trained and skilled staff is available, which in fact is a big challenge for them. As a result, the positions remain vacant and the need of the organization remains intact. Ironically, the hospitality sector offers countless jobs at the skill level and do not find the appropriate human resource while on the other hand a large number of the youth of Pakistan is unemployed and being wasted away! The most important reason for this gap is the fact that the talented youth of Pakistan is not being guided as to what kind of education they should acquire to be able to employed and economically empowered.
LOCAL AND INTERNATIONAL EMPLOYMENT OPPORTUNITIES:
The career opportunities in the hospitality industry are not just limited to the local industry. The need of trained and skilled hospitality human resource is an international phenomenon. Therefore, the employability of the trained and skilled human resource can be made in the local as well as international hospitality industry. The fact that the hospitality human resource can be employed in the international hospitality industry brings twofold benefit: on the one hand it improves the living standard of the people whereas on the other hand it brings foreign exchange to the national exchequer which contributes to boosting the national economy.
Major businesses offering employment opportunities:
- FAST FOOD CHAINS
- BANQUET HALLS
- CATERING COMPANIES
- INSTITUTIONAL CAFETERIAS
THE REWARD FOR WORK:
The hospitality Industry offers excellent financial reward for work and at the same time provides a respectable and decent environment at the workplace. Since the trained and skilled employees are in high demand in the hospitality industry, the salaries and other benefits are attractive for those who have the right skills for the job. The hospitality, travel and tourism industry provides equal opportunities for the males as well as the females. This industry worldwide employs a huge number of females. The rising trend of hiring females in this industry is creating greater employment opportunities day by day. The female segment of the society has tremendous opportunities to be employed in the hospitality industry not only in Pakistan but internationally.
THE NEED OF THE HOUR:
Technical and Vocational Education and Training (TVET) has been globally recognized as the backbone of economic development. The developed countries have long shifted their focus from the general education to the TVET which has resulted in their fast-paced progress in every sphere of life. The Hospitality Industry has the biggest chunk of career opportunities than any other sector of the economy for the trained and skilled youth of Pakistan.
Professional Training Projects:
In collaboration with United States Agency for International Development (USAID), International Labor Organization (ILO), Canadian International Development Agency (CIDA), Department for Internaional Development (DFID), UK, Punjab Skill Development Fund, Punjab Workers Welfare Board, Punjab Education Foundation, Pakistan Air Force, Pakistan Army, CNFA I-LED, Aga Khan Foundation Pakistan (AKF- P), National Vocational & Technical Training Commission (NAVTTC), and Rural Support Program Network (RSPN) COTHM has produced high quality hospitality human resource. The training programs ranged from 3 to six months tailor-made training programs covering the key functional areas of hospitality operations namely food & beverage services, food production, front office and housekeeping. All these skill level programs were designed by COTHM with a view to imparting skills and knowledge leading to employability in the hospitality industry nationally and internationally. A project of CNFA under the project, Improving livelihood for Enterprise Development, was very successfully implemented in Balalkot, Naran and Kaghan Valley which played a vital role in improving the employment level in these areas. A similar training project was implemented in association with Aga Khan Foundation Pakistan (AKF- P) in Muzaffarabad and Lahore ending up ensuring 100% employment of the pass outs. Recently, COTHM has implemented a culinary arts training program under the project of the International Labor Organization (ILO), Promoting Gender Equality for Decent Employment. In this training project 40 boys and girls were trained and finally employed in the hospitality industry with 90% success rate. In an other training project in collaboration with ILO, 70 beneficiaries have been trained in the Food & Beverage Services Skills and the Front Office Operations Skills.
Linkages with the Hospitality Industry:
To maintain a close contact with the industry stakeholders COTHM has established a placement office to ensure the students’ internships and job placement in the hospitality industry. Regular visits to the human resource managers of hotels, restaurants, catering companies, bakeries and the other organizations in this sector are made to ensure a strong rapport with the employers. This enables COTHM to identify the human resource needs of the hospitality industry. Similarly the hospitality industry looks up to COTHM for their human resource needs. The employers’ consultations are frequently arranged at COTHM to discuss the HR needs of the hospitality industry. Some of the employers of the hospitality industry strongly connected with COTHM are Pearl Continental Hotels, Marriott Hotels, Avari Hotels, Holiday Inn Hotels, Serena Hotels, Crown Plaza Hotels, Hotel One (By Hashoo Group Hotels), Sheraton Karachi, Best Western Hotels, Ambassador Hotel, Sunfort Hotel, Salt & Pepper Restaurants, McDonalds, KFCs, Pizza Huts, Salt & Pepper Restaurants, Lahore Gymkhana Club, Royal Palm Golf & Country Club, Defense Club, Bahria Town and many other prestigious hotels, restaurants and catering companies across Pakistan.
The Success Rate in Employment:
The success rate in employing the pass outs has remained 100% due to the fact that the human resource produced was in line with the specific requirements of the hospitality industry. The training programs designed and implemented by COTHM not only lead the trainees to employment but they develop entrepreneurial skills and knowledge enabling them to initiate their own small scale businesses. Therefore, self-employment has been another career avenue for the trainees. COTHM also organizes seminars on creating awareness as to the employment and self-employment opportunities in the hospitality industry both for the male as well as for the female. Due coverage of the point-of-view has been projected in print and electronic media. COTHM has its own regular monthly publication which plays a vital role in highlighting the human resource requirements of the hospitality industry.
Collaboration with the Government Sector:
COTHM has been playing a significant role in supporting the government sector organizations for skills development in the hospitality sector. Its first initiative was working with National Vocational & Technical Training Commission (NAVTTC), a federal body, in the year 2006. It developed competencies in four prioritized areas of hospitality skills namely Housekeeping, Front Office, Food & Beverage Services and Food Production. It implemented the skill training programs under the Prime Ministers’ initiative for skills development. Later, NAVTTC formed Industry Advisory Groups (IAGs) for three sectors namely Textile, Construction and Hospitality. The hospitality sector IAG is headed by the Executive Director of COTHM.
Collaboration with Technical Education and Vocational Training Authority (TEVTA), Punjab:
Based on the research work conducted by TEVTA, COTHM was asked to support TEVTA in developing two year duration training programs for the operational/skill level of the hospitality industry. COTHM developed two diploma programs namely Diploma in Hotel Operations (DHO) and Diploma in Culinary Arts (DCA), which have been accredited and approved by both TEVTA and the Punjab Board of Technical Education (PBTE). These programs have been successfully launched at COTHM. COTHM is also working with the Trade Testing Board (TTB) of the Technical Education and Vocational Training Authority (TEVTA) and has developed Culinary Arts Training Programs ranging from three months to one year duration which are accredited by the TEVTA and TTB.